Choosing to be the Genuine Article
I attended an all-day out-of-town training yesterday with a nationally known coach in the hopes of learning some new techniques to make me better at my business. (Sincere thank you here to Chicago Title-Debbie Donaldson for sponsoring my entry.) I learned some things about myself and our industry that left me unsettled. The basics of sales and contract management haven't changed. Reminders about these back-to-basics, tried-and-true methods were valuable, and I'm glad I went for this alone. But, it was a little uncomfortable to realize that I'm apparently a Luddite, which seems a complete contradiction to me because I'm immersed in technology to do my job effectively. Most of the training day was spent teaching me that if I wanted to grow my business, I must use AI incessantly. This included how to get AI to create blogs, videos and CONTENT for me without my input, and that posting a huge volume of this AI created content on multiple platforms was the w...